James Paterson

Building on my role as Social Media Campaigns Manager but broadening my remit to providing a full suite of Public Relations and Social Media activity for all of O2's Marketing initiatives. This includes O2 Gurus, new device launches and new tariff launches among others. During this time our team won In-house Team of the Year at the 2011 PRCA awards.

Responsible for creating innovative, interesting and engaging campaigns in O2's social media channels, during this time I built relationships with new agencies, pioneered new approaches and raised the profile of social media within O2. Our team strategy also won 'Best Use of Microblogging' at the CorpComms DigiAwards during this time.

Helping O2 get the most out of the web. I help ensure better visibility of key topics and their impact, feed back insights and generally help O2 as a company be more proactive on the web. Achievements: - PR Week Awards 2010: Member of O2 PR team that won Private Sector Department of the Year Gold Award. - Social media: Kickstarting O2's social media presences, going from 300 to 60,000 social media fans in two years. Responding across multiple channels and bringing social media benefits to new business areas and integrating it into everyday life - PR activity: Worked on major PR campaigns across all of O2's offerings. These include major devices like iPhone 3GS/4, Dell Streak and Windows Phone 7 as well as business offerings such as O2 Broadband, O2 Home Phone and multiple Pay & Go propositions - Press office: Worked day to day press office activity, co-ordinating journalist response and issues management - Experiential: Been part of outreach activity at O2 sponsored venues including The O2 and O2 Academies as well as creating viral behind the scenes content for activites such as Sim Rugby, O2's biggest YouTube hit

Responsible for communicating a wide range of information to an audience of over 1,000 people.